The customs and origins of Qixi Festival are as follows in English:

The Qixi Festival, also known as Chinese Valentine's Day, is a traditional Chinese festival celebrated on the seventh day of the seventh lunar month. It has its origins in a romantic legend involving two celestial lovers, 牛郎 (Niulang) and 织女 (Zhinü).
According to the legend, Niulang was a cowherd and Zhinü was a weaving fairy. They fell in love, but were separated by the Milky Way, which divided the sky. The only way they could see each other was when the magpies would form a bridge across the Milky Way each year on the seventh day of the seventh lunar month.
People celebrate the Qixi Festival by hanging red lanterns, writing love letters, and performing various traditional rituals to honor the couple. Young women, in particular, would participate in various activities to seek a good marriage and express their longing for love. These activities include trying to find a husband's footprints in the dew, guessing the shapes of clouds, and writing love poems.
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